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KEN AT SMALL COSTS: DID GRIFFEY JUST LOWER THE SALARY BAR?

          Former Mariners CF Ken Griffey Jr. was traded to the
     Reds yesterday for four players and agreed to a nine-year,
     $116.5M contract with the team, an average of $12.9M per
     year, according to Murray Chass of the N.Y. TIMES.  Last
     year, Griffey "rejected" an offer from the Mariners for
     $148M over eight years.  Because Griffey's new deal is $2M
     less than MLB's highest annual salary, owned by Dodgers P
     Kevin Brown, several Reds officials expected the MLBPA "to
     be upset with the contract because it was so far below the
     market value."  But MLBPA Exec Dir Donald Fehr called the
     deal "understandable" and said, "What it demonstrates is
     that contrary to the beliefs some people have, players don't
     always insist on top dollar and other things matter" (N.Y.
     TIMES, 2/11).  Griffey will receive 57.5% of his salary
     "spread out over 16 years of deferred payments," which Reds
     COO John Allen called the "secret" to the deal (CINCINNATI
     ENQUIRER, 2/11).  In DC, Dave Sheinin writes that the
     contract "marked a major undertaking by the small-market
     Reds," who will move into a new ballpark in 2002.  Sheinin
     notes that Griffey "helped ease" the financial burden of the
     team by accepting the deferred payments, with the last
     installment not until 2024 (WASHINGTON POST, 2/11).  ESPN's
     Peter Gammons: "We hear athletes say it's not about money. 
     Junior kept saying that, well, he absolutely proved that.
     ...  He took a lot less money to go back to Cincinnati.  An
     absolute man of his word" ("SportsCenter," ESPN, 2/10).
          FOR THE GOOD OF THE GAME? Pirates GM Cam Bonifay: "It's
     good to see a player of his caliber chose a medium market-
     type city, when money's not the entire issue."  ESPN MLB
     analyst Dave Campbell: "There will be grumbling from agents
     that [Griffey] undervalued himself, that it's going to hurt
     the market.  The [MLBPA] will moan.  But it's his decision. 
     It sets the standard right now" (CINCINNATI ENQUIRER, 2/11). 
     The Reds' Allen: "I think this is a return to fiscal
     responsibility in baseball" (CINCINNATI ENQUIRER, 2/11). 
     Gammons: "I think it does depress [the free-agent market] to
     a degree.  I think what it does is it sets kind of a good-
     feel tone.  That players can say, you know, this is a nice
     thing to just go someplace where you want to be, be happy,
     and live on a $117 million.  On the other hand, we've got
     the Juan Gonzalez $140 million contract which is going to
     escalate the whole market" ("SportsCenter," ESPN, 2/10).  In
     Toronto, Richard Griffin: "The grand old game may have at
     last been started toward its eventual salvation. ... Griffey
     is the first player to realize that the game cannot afford
     to have all of its superstars end up in a select few large-
     market cities" (TORONTO STAR, 2/11).  
          BOX OFFICE DRAW: The trade for Griffey resulted in an
     "immediate surge" in Reds ticket sales.  The team is
     expecting Griffey to be worth about $3-7M alone in ticket
     revenue this season (USA TODAY, 2/11).  ESPN's Solomon
     Wilcots: "The buzz here in Cincinnati is coming from the
     Reds phone lines inside of their ticket office.  It's been
     jammed all day. ... Even the walk-up window has had a steady
     flow of traffic ("SportsCenter," 2/10).  In Cincinnati, Tim
     Sullivan writes that "if the action at the box office and
     the congestion on the phone lines Thursday meant anything,
     Griffey's impact should be seismic" (CINCINNATI ENQUIRER,
     2/11).  The Phillies reported the sale of an additional 240
     tickets for the Reds' only visit to Veterans Stadium May 2-4
     (PHILADELPHIA INQUIRER, 2/11).  Clear Channel Cincinnati
     Sports Marketing Manager Joe Fredrick, whose company owns
     Reds radio carrier WLW, said that his phone "is ringing off
     the hook" due to companies wanting to buy ads on Reds
     broadcasts (CINCINNATI ENQUIRER, 2/11).

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