SBD/11/Collegiate Sports

TAKING A BREATHER: HERITAGE BOWL WON'T BE PLAYED NEXT SEASON

          The Heritage Bowl, which each year matched up teams
     from the MEAC and SWAC conferences in the GA Dome, will not
     be played next season.  Instead, the bowl, which is owned by
     both conferences, will re-evaluate the event, including TV
     and marketing rights.  The bowl had been played in Atlanta
     the past seven years (Heritage Bowl).  The game was "called
     off" mainly due to lack of fan support and the expiration of
     a two-year TV deal with NBC.  Last season's game drew only
     29,000 at the 74,000-seat GA Dome (USA TODAY, 2/11).        
                           
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Colleges, NBC

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