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TAKING A BREATHER: HERITAGE BOWL WON'T BE PLAYED NEXT SEASON
Published February 11, 2000
The Heritage Bowl, which each year matched up teams from the MEAC and SWAC conferences in the GA Dome, will not be played next season. Instead, the bowl, which is owned by both conferences, will re-evaluate the event, including TV and marketing rights. The bowl had been played in Atlanta the past seven years (Heritage Bowl). The game was "called off" mainly due to lack of fan support and the expiration of a two-year TV deal with NBC. Last season's game drew only 29,000 at the 74,000-seat GA Dome (USA TODAY, 2/11).