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FANTASTIC FINISH HELPS ABC EARN 43.0/61 OVERNIGHT RATING

          ABC's broadcast of Super Bowl XXXIV last night earned a
     43.0/61 preliminary overnight Nielsen rating, up 5% over
     last year's 40.8/60 overnight rating (ABC).  ABC earned
     mixed reviews for its presentation of the game.  In Seattle,
     John Levesque writes ABC "had the dream game yesterday, and,
     to its credit, didn't drop the ball."  Levesque gives ABC a
     "solid B for its effort."  Levesque: "Fox, please take note
     --- the network's telecast suffered from some instant-replay
     glitches early on, but it never overshadowed the game
     coverage" (SEATTLE POST-INTELLIGENCER, 1/31).  USA TODAY's
     Rudy Martzke: "ABC duplicated its standing as a leader in
     pro football presentation" (USA TODAY, 1/31).  CBS
     SportsLine's Bob Keisser writes ABC's coverage "was
     technically sound, didn't miss a single important replay,
     wasn't buffeted too much by intrusive commercial breaks and
     benefited from a typically flawless performance by Al
     Michaels" (CBS SportsLine, 1/31).  But in NJ, Randy Lange
     writes that ABC's broadcast "was a lot like the game itself:
     Much promise, some highlights, and for much of the game, not
     enough big plays. ... Aside from some excellent field-level
     replays, the rest of ABC's game was off from its normal
     Monday night level" (Bergen RECORD, 1/31).  In Atlanta,
     Prentis Rogers writes ABC's coverage "had the feel of that
     old beer slogan: taste great, less filling" (ATLANTA
     CONSTITUTION, 1/31).  In Baltimore, Milton Kent writes ABC
     "turned in a professional effort. ... But you just felt that
     the broadcast should have been better" (Baltimore SUN,
     1/31).  In Dallas, Barry Horn calls ABC's effort
     "unspectacular, but not inefficient."  Horn: "ABC stuck to
     basics.  There were no bells and whistles. ... Just a meat-
     and-potatoes production" (DALLAS MORNING NEWS, 1/31).  In
     N.Y., Richard Sandomir writes last night's broadcast
     "usually matched the level of ABC's best work on ['MNF']. 
     But it overused sideline and booth shots of assistant
     coaches, which seldom escalated tension" (N.Y. TIMES, 1/31). 
     In DC, Leonard Shapiro: "ABC's 32 cameras offered gorgeous
     views of plays from all angles, though the constant panning
     to players' wives, brothers, moms, 14th cousins and yes,
     Georgia Frontiere pacing the sideline, got very old, very
     quickly" (WASHINGTON POST, 1/31).  In N.Y., Phil Mushnick
     likens ABC's coverage to a "strobe light show," writing that
     ABC jumped "from closeup to closeup, in the stands, on the
     sidelines, on the field, to Mrs. Kurt Warner and wherever
     else a camera could go."  Mushnick: "Heck, you'd have
     thought the game was being played on the sidelines" (N.Y.
     POST, 1/31).  In Indianapolis, Marc Allan writes ABC's
     production "was shaky" and criticizes the net for not enough
     replays and for "mediocre color commentary most of the
     night" (INDIANAPOLIS STAR, 1/31).  In Chicago, Ed Sherman
     calls the telecast "flat, in no small part because the game
     was boring for three quarters.  ... Then the game got great,
     and the telecast was saved" (CHICAGO TRIBUNE, 1/31).  
          STAND BY YOUR TWO-MAN BOOTH? In Atlanta, Prentis Rogers
     credits Michaels and analyst Boomer Esiason, and adds that a
     "three-man booth could not have done a better job of point-
     counterpoint" (ATLANTA CONSTITUTION, 1/31).  In Seattle,
     John Levesque writes that Michaels "helps us forget that
     Esiason ... is a work in progress, a guy who sometimes makes
     George W. Bush look articulate" (SEATTLE POST-INTELLIGENCER,
     1/31).  In DC, Leonard Shapiro: "Michaels, as usual, was
     superb in his play-by-play.  ... Esiason was also on his
     game" (WASHINGTON POST, 1/31). In N.Y. Bob Raissman "Esiason
     ... delivered big-time" (N.Y. DAILY NEWS, 1/31).  In L.A.,
     Larry Stewart: "This may have been Esiason's best telecast
     in his two years at ABC" (L.A. TIMES, 1/31).  In
     Philadelphia, Bill Fleischman: "Esiason and Michaels were
     everything broadcasters should be at a major event." 
     Esiason "was insightful" (PHILADELPHIA DAILY NEWS, 1/31). 
     Also in L.A., Tom Hoffarth writes under the header,
     "Michaels Saves Telecast" (L.A. DAILY NEWS, 1/31).  In
     Dallas, Barry Horn calls Esiason "sharp" and "insightful,"
     while Michaels "is simply the best NFL play-by-play voice
     working today" (DALLAS MORNING NEWS, 1/31).  In Denver,
     Kevin Coleman: "Once again, Michaels' unparalled ability of
     combining wit, sarcasm and a touch of common sense made
     ABC's production ... a solid effort" (DENVER POST, 1/31).  
     USA TODAY's Rudy Martzke writes Michaels was "incomparable"
     and "on top of the action," while Esiason was "demonstrating
     his improvement from early in the season" (USA TODAY, 1/31). 
     But in Miami, Barry Jackson writes under the header,
     "Esiason Bombs In Super Bowl Broadcast."  Jackson:
     "Esiason's dull, colorless commentary ... reinforced the
     need for a third announcer in the ABC booth and again called
     into question the network's decision to dump Dan Dierdorf
     after last season."  Jackson: "Too often, Esiason merely
     stated the obvious" (MIAMI HERALD, 1/31).  In Minneapolis,
     Judd Zulgad writes on Esiason: "For every valid point he
     made, there were several instances when [he] appeared to be
     talking just for the sake of it" (STAR TRIBUNE, 1/31).   
          

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