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WEATHER OR NOT? SOURCES SAY ATLANTA OFF SUPER BOWL ROTATION

          After a weekend of stormy winter weather in Atlanta,
     NFL Commissioner Paul Tagliabue said, "I think what this
     weekend (shows) is that it would be very dicey to think
     about playing a Super Bowl in an open-air stadium in what I
     call a border city, such as Atlanta" (THE DAILY).  NFL
     VP/Communications Greg Aiello: "The weather has had some
     impact on some of the events surrounding the game.  Some
     people haven't been able to get into town" (N.Y. TIMES,
     1/30).  NEWSDAY's Steve Zipay writes that although Tagliabue
     and league execs "publicly were careful not to dismiss the
     possibility of bringing a future Super Bowl here, memories
     of this experience will linger.  Instead of a balmy
     celebration to close the season, the NFL caught a bitter
     chill."  One TV exec said, "Don't worry, we won't be back
     here again."  Other execs with "corporate ties" to the
     league told Zipay that they "seriously doubted that the
     Super Bowl will return" to Atlanta "for at least 10 years." 
     Zipay added that the Atlanta "experience also has renewed
     speculation" that the NFL might finance a stadium in L.A.
     "for an expansion team and use it as a Super Bowl site every
     three years" (NEWSDAY, 1/31).  In DC, Tony Kornheiser wrote
     that Afghanistan "will get the Super Bowl before Atlanta"
     (WASHINGTON POST, 1/30).  Atlanta's Super Bowl Host
     Committee President Robert Dale Morgan: "In every area that
     we could control I think we hit the mark.  There were
     obviously certain things beyond our control, specifically
     weather.  I don't think this will hurt our chances for a
     future Super Bowl."  Greater Atlanta Convention & Visitors
     Bureau's Bill Howard: "I think as we assess the crowds and
     what the attendance was, we'll see that everything was fine
     and alot of the people who wanted to get here, made it"
     (ATLANTA CONSTITUTION, 1/31).  Bear Stearns revised its
     economic impact forecast of Super Bowl XXXIV on the city of
     Atlanta.  Bear Stearns Senior Managing Dir Jason Ader: "We
     estimate that the poor weather conditions will slice $125
     million of our original $410 million estimate" (THE DAILY).
               

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