The NBA formally announced its reorganization of NBAE
and NBAP, which will be combined under the direction of NBAE
President ADAM SILVER (See THE DAILY, 1/17). The new group
will include the NBA/WNBA's TV, film, Internet, publishing,
photos, consumer products, marketing partnerships, media
properties and event relationships domestically and
internationally. As part of the reorganization, former NBA
Senior VP/Int'l TV and Business Development HEIDI UEBERROTH
will become Exec VP/Global Media Properties and Marketing
Partnerships. In addition, former NBAE Senior
VP/Programming & Exec Producer GREGG WINIK will become Exec
VP/Programming & Exec Producer (NBA).
ALL-STAR SUMMIT: The NBA All-Star 2000 Technology
Summit: The Future of Sports Programming will take place at
the Ritz-Carlton Hotel in S.F. on February 11 during All-
Star Weekend. The series of panel discussions will feature
entertainment and media industry execs who will talk about
sports programming in the digital age, including debates on
branding, content development, strategic alliances and new
media business models. Event moderators will be NBC's BOB
COSTAS, AHMAD RASHAD and TIM RUSSERT. Among the event
participants are NBC President BOB WRIGHT, Yahoo! President
& COO JEFFREY MALLETT, Broadband CEO RICHARD NANULA, Mavs
Owner MARK CUBAN, NBC Sports Chair DICK EBERSOL, Oracle
Chair & CEO LARRY ELLISON (NBA).
