ESPN GOES WITH PROVEN VETERAN WIEDEN & KENNEDY FOR ALL MEDIA

          ESPN has assigned all media responsibilities to Wieden
     & Kennedy, N.Y., which has handled ESPN creative, including
     the "This is SportsCenter" campaign, since '97.  ESPN's
     media placement was previously handled by Bozell, NY.  W&K,
     Portland, handled creative prior to the N.Y. office.  ESPN
     Senior VP Lee Ann Daly said consolidating creative and media
     duties will result in "efficiencies that we did not have
     before" (ESPN).  AD AGE reported that the media account is
     about $28M (AD AGE, 1/26).  BRANDWEEK puts ESPN's
     consolidated W&K, N.Y. account at $30M (BRANDWEEK, 1/26).
          MUSICAL NOTE: CA-based EMusic.com, an online seller of
     downloadable music, has become the Official Music Sponsor of
     ESPN's 2000 Winter X Games and will host the Winter X Games
     Microsite in conjunction with EXPN and RollingStone.com.  As
     part of the partnership, EMusic.com is releasing "EMusic:
     The Extreme Collection," a 22-song compilation available
     exclusively on the Web site in MP3 format (EMusic.com).