Rams LB Mike Jones and OL Orlando Pace have "rolled out
a T-shirt that sports the team's trademark 'Bob & Weave'
touchdown celebration," according to the ST. LOUIS POST-
DISPATCH. The shirts went on sale for $14.99 last
Wednesday, and "after-cost proceeds" will go to the United
Way of Greater St. Louis and the Michael Jones Foundation,
which "provides free football camps" for children. The "Bob
& Weave" T-shirts feature "four Rams doing the dance," but
the players aren't identified, as the shirt is "being
produced independently of the Rams organization."
Meanwhile, Bissinger French Confections is marketing $40, 5
1/2-pound chocolate footballs "for people who love their
Rams and their chocolate." Also, Emerson Electric had
66,000 "rally towels" printed for distribution to fans at
the Trans World Dome for yesterday's NFC Championship Game
against the Bucs (ST. LOUIS POST-DISPATCH, 1/22).
HOT ITEMS: In Nashville, Davis & Hartmann wrote that
the Titans playoff run has "created a fan feeding frenzy for
game tickets, bus tours, jerseys and other commemorative
wear." The retail chain Proffitt's has "devoted four to
five times more selling space" to Titans merchandise than at
the beginning of the season. Proffitt's VP/Stores Jeff
Brasher said that over the past week, the stores' Titans
merchandise sales have "tripled or quadrupled." NFL Dir of
Corporate Communications Chris Widmaier, on the "formula"
for successful merchandise sales being a "winning" team,
"superstar players" and "good-looking logos": "The Titans
are poised to have a marketing trifecta when it comes to
those factors" (Nashville TENNESSEAN, 1/23).
