ANOTHER GREAT ONE FOR A-B? GRETZKY FEATURED IN SUPER BOWL AD

          One of "only about four" A-B spots that has "already
     made the cut" for ABC's broadcast of Super Bowl XXXIV 
     features Wayne Gretzky, according to Al Stamborski of the
     ST. LOUIS POST-DISPATCH, who reported that the company is
     "still mulling over which 8 or 10" ads it will run during
     the game "from a crop of 25 or 30 new ones."  In the spot,
     Gretzky "reminds" a friend at a bar that "he is the
     designated driver" and "drives his buddy home -- in a
     Zamboni."  The ad uses the tag, "Every designated driver is
     a great one."  Another ad that will run during the game is
     part of the new "Wassup" campaign that "focus[es] on young
     men ... doing their version of male bonding."  A-B VP/Brand
     Management Bob Lachky said that the spot featuring the birth
     of a Clydesdale (see THE DAILY, 1/13) is "classy and simple"
     and "should stand out from all the zany ads that usually
     dominate" the Super Bowl.  But "missing" from A-B's in-game
     effort are Frank and Louie, as the lizards "will be seen
     only" during the pre-game show (POST-DISPATCH, 1/22).