RE-UPS: Acclaim Sports has re-signed Yankees SS Derek
Jeter to an exclusive, multi-year deal to serve as
spokesperson for the company's All-Star Baseball brand.
Jeter will appear in a national TV campaign, as well as all
packaging, print ads and merchandising (Acclaim)....CT-based
Hartford Life Insurance has renewed its endorsement
partnership with golfer Casey Martin for another three
years. A TV ad featuring Martin will run during ABC's
coverage of this week's Bob Hope Chrysler Classic in CA.
Also, Martin's golf bag will feature the Hartford logo on
its belly and ball pocket (Hartford).
PUT ON YOUR RED DRESS, BABY: Serena Williams, on the
"striking red-and-black dress" she wore during her second-
round match at the Australian Open yesterday: "It's really
nice, it's bright, it's exciting. Dresses have made a great
comeback in tennis the last few years. You can definitely
see wearing this dress off the court" (GLOBE & MAIL, 1/20).
"P" IS FOR PROMO: The IBL Richmond Rhythm have been
airing radio ads promoting "the presence of" San Diego
Stingrays G Percy "Master P" Miller for games Tuesday night
and tonight against the Stingrays (TIMES-DISPATCH, 1/19).
