NHRA LOOKS TO PIGGY-BACK ON NASCAR'S DAYTONA 500 IN NEW AD

          The NHRA "will launch its first brand campaign" on CBS'
     February 20 broadcast of the Daytona 500, according to Terry
     Lefton of BRANDWEEK, who calls the NHRA's move a "not-so
     subtle assault on NASCAR's own Super Bowl."  NHRA
     VP/Marketing Gary Darcy: "We're looking to drive brand
     awareness and build our TV audience."  The spot, via the
     Integer Group, Dallas, "touts" the Winston Drag Racing
     series and "likens the sport to a NASA launch," with the
     tag, "We have ignition."  The ad will also air on NHRA
     programming on ESPN2 and TNN, as well as in "local markets
     to push upcoming NHRA events."  A print campaign will appear
     in SI, "buff books and trade mags" (BRANDWEEK, 1/17 issue).