Jennifer Capriati has signed on as a spokesperson for
NJ-based TSR Wireless through this year. The deal, handled
by IMG's Barbara Perry, who represents Capriati, begins with
this week's Australian Open. Capriati will make appearances
for TSR Wireless in certain U.S. cities and will wear a
uniform patch featuring TSRWireless.com (TSR Wireless).
NICE RING, DENNIS! In Indianapolis, Marc Allan reports
that "after receiving a number of complaints," four local TV
stations "pulled" an ad for local FM radio station WFBQ that
showed morning deejays Bob Kevoian and Tom Griswold "in a
men's room with Dennis Rodman, admiring what turns out to
be" Rodman's ring (INDIANAPOLIS STAR, 1/18).
STICKY ISSUE: In Toronto, Jean Sonmor reported that,
"without so much as a phone call," BBDO Canada altered a
Canadian Press photo of Canadian skier Myriam Bedard for a
Wrigley Spearmint Gum ad campaign. BBDO Canada "offered"
Bedard C$4,000 for what it called a "clerical error," but
Bedard's attorney says that Bedard "charges [C]$150,000 for
the use of her image." BBDO Canada and Wrigley Canada face
two suits for more than C$1M over the photo (TOR. SUN, 1/17)
MLB STARS: MLB HOF inductee Carlton Fisk, searching for
new marketing and advertising deals, has enlisted Chicago-
based The Rosen Group to handle his marketing endeavors
(ADWEEK, 1/17)....MLB HOFer Nolan Ryan will be the official
spokesperson of the Minor League Baseball Licensing Program,
set to begin this month. Ryan will be featured in print
campaigns, POS efforts and "Star Struck," the official
catalogue of Minor League Baseball, and will participate in
marketing initiatives with retailers (THE DAILY).
