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MEDIA NOTES

           TV MONITOR: Last night's 10:00pm ET edition of FSN's
     "Primetime" (FSN's 11:00 "Primetime" was pre-empted in many
     markets due to college basketball) led with the Syracuse
     Univ.-Univ. of SC men's basketball game followed by Penn
     St.-Northwestern.  College basketball was followed at 3:30
     into the broadcast with Clippers-Nets.  The 11:00pm ET
     edition of CNN/SI's "Sports Tonight" led with details on the
     death of Bobby Phills, followed by Heat-Jazz.  The 11:00pm
     ET edition of ESPN's "SportsCenter" led with Syracuse Univ.-
     Univ. of SC, followed by Stanford Univ.-OR State Univ. men's
     basketball game.  College basketball was followed at 3:38
     with highlights of Rockets-Warriors (THE DAILY)  
          KNOW THE RULES: In N.Y., Richard Sandomir writes that
     ESPN2's "NHL Rules!" instructional broadcast last Sunday
     night "showed that there is room to make the game more
     understandable to casual viewers without insulting hard-core
     fans" (N.Y. TIMES, 1/14).  In Riverside, CA, Evan Tuchinsky
     calls "NHL Rules!" a "valiant attempt to make hockey more
     accessible to the masses -- and based on the 208,000 viewing
     households and 10,304 questions submitted via [the]
     Internet, ESPN2 accessed masses" (PRESS-ENTERPRISE, 1/14). 
          BIG BROTHER: In San Jose, Mark Purdy wrote on the
     impact of AOL Time Warner on the world of sports, and noted
     that when a team is owned or controlled by a company such as
     AOL Time Warner, which is "supposed to be an information
     provider, that information is potentially tainted" (SAN JOSE
     MERCURY NEWS, 1/13).  In Long Beach, Bob Keisser writes that
     AOL Time Warner, "at least in the short term, won't offer
     anything that makes life easier or more interesting" to
     sports fans.  But it "may quicken the pace of cable systems"
     adding high-speed Internet access in the home, "which is
     good news for sportaholics" (L.B. PRESS-TELEGRAM, 1/14).

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