Kmart will be a "big backer" of Darrell Waltrip's
Victory Tour 2000, marking Waltrip's final NASCAR season
(see THE DAILY, 12/8). CBS SportsLine's Mark Zeske wrote
that Waltrip is actually sponsored by Route 66, an exclusive
line of clothing apparel made by Kmart, and special events
are "planned" for numerous Kmart stores during Winston Cup
stops in Daytona Beach, Las Vegas, MI, Charlotte,
Indianapolis and Atlanta. Zeske added that more details on
the promo will follow this week (CBS SportsLine, 1/11).
SIGNED, SEALED, DELIVERED? Action Performance
Companies, The Motorsports Decisions Group and the Crew
Chief Club have developed an industry recognition awards
program for achievements of NASCAR Winston Cup Series pit
crew members (Action Performance)....Nationwide Insurance
will sponsor a four-part safety program at six SMI-owned
racetracks (Nationwide Insurance)....Nestle signed a two-
year deal with ppc Racing's BGN team, whose cars are driven
by Jeff Green (RICHMOND TIMES-DISPATCH, 1/13)....In Dallas,
Tony Fabrizio reports that female driver Shawna Robinson has
landed Kmart Kids Race Against Drugs to sponsor her Ford on
the ARCA circuit (DALLAS MORNING NEWS, 1/13).
