NAMES & FACES: K-SWISS' NET RESULT; IS IRON MIKE MARKETABLE?

          U.S. tennis player Cecil Mamiit, "best known for
     winning" the NCAA championship as a USC freshman in '96,
     will endorse K-Swiss tennis shoes, according to Dan Kaplan
     of the SPORTSBUSINESS JOURNAL.  Mamiit, represented by
     Octagon, will "become part of" an ad campaign K-Swiss will
     launch in March featuring two other unnamed "emerging
     athletes" (SPORTSBUSINESS JOURNAL, 1/10 issue).  Mamiit is
     currently ranked No. 93 on the ATP Tour. 
          DAILY DOSE OF IRON: A Keebler spokesperson said that an
     FSI featuring former Saints coach Mike Ditka that appeared
     in newspapers "around the country" last weekend "is a one-
     shot deal" for Ditka, part of a deal signed last summer. In
     Chicago, George Lazarus writes that whether Keebler "will
     build" on its relationship with Ditka "remains to be
     determined."  Ditka is "currently doing ads" for Alberto-
     Culver's Consort hair spray (CHICAGO TRIBUNE, 1/11).