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BOSTON GLOBE PROFILES UMASS' SPORT MANAGEMENT PROGRAM
Published December 22, 1999
The Univ. of MA's Sport Management Program is "among the most highly regarded sports business programs in the country," according to Gregg Krupa of the BOSTON GLOBE, who reports that more than 700 Univ. of MA alumni "are at work for professional sports leagues, franchises, college athletic departments, and other sports businesses." Celtics Exec VP/Marketing & Sales Stuart Layne calls the program "almost like a feeder system for us at this point." Krupa adds that the Sport Management Program "may be about to become more heralded," as it has "created" the PRISM Awards, "which will draw nominees from sports businesses across the country." The awards -- in partnership with Chicago-based Team Marketing Report -- will "recognize excellence and commitment to quality management." Meanwhile, program members are "hoping for a second coup next year," with the possible creation of the Center for the Study of Spectator Sport. Sport Management Program department head Lisa Pike Masteralexis: "All of us on the staff are interested in audiences and the people that watch sports ... Our goal is to create a center where media and organizations can come to us for assistance, and it gives us an opportunity to study some of these things in more depth" (BOSTON GLOBE, 12/22).