FEED THE FEVER? NEW WNBA TEAM INTRODUCES NAME AND LOGO

          Indiana's WNBA expansion franchise announced Friday
     that the team will be called the Fever, according to Sean
     Horgan of the INDIANAPOLIS STAR.  Fever execs "hope the new
     name -- and the circular logo in red and Pacers blue-and-
     gold -- also will connect the fledgling franchise to hoops-
     mad Hoosier Nation."  Horgan noted that the name "offers
     endless marketing links, including the obvious 'Catch the
     Fever,'" but the team isn't looking to "emphasize the
     medical-malady aspect of the new name."  Fever COO Kelly
     Krauskopf: "We didn't concentrate on the medical side of it. 
     We were drawn more to the emotional and passionate side of
     the word."  Names also considered included the "Pride,"
     which Pacers Senior VP/Basketball Administration David
     Morway said faced a possible legal challenge from CT's CBA
     team.  Krauskopf: "We also wanted to create our own brand
     identity in this market, which is why we didn't go with a
     car racing thing."  Horgan, on the Fever: "What now, a
     thermometer as a mascot?" (INDIANAPOLIS STAR, 12/18).