THE DAILY continues "Spons-o-Meter," a comprehensive
list of official corporate marketing partners of various
leagues and organizations. Today: American Skiing Company.
SPONSOR CATEGORY PARTNER SINCE
Anheuser-Busch ^ Malt Beverage 1996
Mobil ^/^^ Gasoline 1996
Pepsi/Mountain Dew ^ Soft Drink 1996
Palmer Snowboards 1997
Veryfine Juice 1997
American Express Credit Card 1998
Boeri Ski & Snowboard Helmets 1998
Green Mountain Coffee Coffee 1998
Hertz ^ Car Rental 1998
Kodak Imaging 1998
Motorola 2-way Personal Communication 1998
PowerBar Energy Food 1998
Swatch Watches, Timing 1998
Vermont Pure ^^ Bottled Water 1998
Chevy Trucks Automotive 1999
Sprint Telecom 1999
United Distillers ^^ Liquor & Wine 1999
BACKGROUND: American Skiing Company (ASC) was formed in
'96 and owns nine resorts, including Attitash Bear Peak
(NH), Heavenly (NV/CA), Killington (VT), Mount Snow (VT),
Steamboat (CO), Sugarbush (VT), Sugarloaf-USA (ME), Sunday
River (ME) and The Canyons (UT). These exclusive sponsors
obtain rights to all ASC Resorts, except where noted. ^ =
had relationships with individual resorts (or its parent
company) prior to the formation of ASC. ^^ = partners of
ASC's Eastern resorts only. Coca-Cola is the official soft
drink of Steamboat. ASC execs tell THE DAILY that deals in
the QSR and footwear/apparel categories are pending.
