Oscar De La Hoya discussed the cross-promotional
strategy behind his business and endorsement ventures with
CNNfn's Greg Clarken on "Biz Buzz." De La Hoya: "The plan
was [to] pick a few companies that can build [my] name up,
that can really expand my career in different ventures, not
just [boxing]. For instance, ... Puma shoes, which also is
in partnership with Regency Films. Well, now we can deal
with the movie people and do movies in the future because
they're together. McDonald's is with Coca-Cola, [so] we can
do something with Coca-Cola. You really have to strategize
very, very carefully and pick out your endorsements." De La
Hoya, on managing his money: "I'm a very smart businessman
when it comes to my money. ... Yeah, you go and spend a few
dollars here and there, but I'm a very greedy person when it
comes down to my money. I have to be very careful with it.
I just want to show the public that yeah, I'm a fighter, but
I'm a very smart fighter" ("Biz Buzz," CNBC, 12/14). In
N.Y., Wallace Matthews reports that De La Hoya will "cut an
album he claims a record company has projected will sell 14
million copies" (N.Y. POST, 12/15).
