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Leagues and Governing Bodies

HILL SAYS NBA IN "TRANSITION," QUESTIONS SPONSORS' INTEREST

          Pistons F Grant Hill says that he would not pay to see
     another NBA team play, and the DETROIT NEWS' Terry Foster
     writes, "Unfortunately, plenty of non-basketball players
     have joined Hill in the say-no-to-the-NBA campaign." Foster
     notes that NBA attendance is down despite new arenas in
     L.A., Indianapolis, Denver and Atlanta.  Hill: "Would I pay
     to see [another] team [play]? No. ... The league is in
     somewhat of a transition.  It has gotten so big, maybe some
     of the luster and shine has faded a little."  Hill noted the
     perception that some of today's players "are viewed as young
     and selfish": "I hate to knock other guys in the league, but
     I think a lot of it has to do with how we conduct ourselves. 
     You've got to say, 'Hey, where is the money?'  How did the
     league reach its success?"  Hill: "I am hearing corporate
     sponsors don't want to have a relationship with the league,
     because of the perception of what the league is or is
     getting to.  It is kind of intertwined with this whole hip-
     hop generation or whatever.  The NBA does not have the pick
     of the litter anymore and people are backing out of the
     sponsorships" (DETROIT NEWS, 12/15).
          WHO NEEDS TICKETS? In Boston, Peter May notes last
     night's Celtics-Cavaliers game drew 11,997, dropping the
     Cavs' average attendance to a "pitiful" 13,972 for the
     season, even below last year's average of 14,120, which
     ranked 25th in the league.  One fan asked Celtics coach Rick
     Pitino during a "down" moment in the game whether the
     college product was better.  Pitino looked around and said,
     "Judging by the crowd, I guess so" (BOSTON GLOBE, 12/15). 
     ...Bulls VP/Marketing Steve Schanwald, on some questioning
     the team's streak of 574 consecutive home sellouts at the
     United Center because of empty seats: "We are getting no-
     shows now.  But given a choice between selling the tickets
     and getting no-shows or not selling them, I'd rather sell
     and have no-shows" (CHICAGO SUN-TIMES, 12/15).
     

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