Sports Industrialists

AIMING TO BOOST SPONSORSHIP, IMS LURES DOLPHINS EXEC AS CMO

12.14.1999

          Indianapolis Motor Speedway (IMS) has named BOB REIF as
     Senior VP/Sales & Marketing & CMO for IMS and the IRL.  Reif
     is currently Senior VP/Sales & Marketing for the Dolphins
     and Pro Player Stadium.  IMS' marketing department and its
     current execs will all report to Reif. IMS President TONY
     GEORGE, on Reif: "We expect him to lead us to a new level of
     sponsorship growth" (INDIANAPOLIS STAR, 12/14).

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