EPLAY.COM? NFL.COM TO LAUNCH ONLINE AUCTION FEATURE

          NFL.com "will soon debut an auction capability" as part
     of its plans to "ramp up e-commerce efforts for holiday
     shopping, according to Terry Lefton of BRANDWEEK, who notes
     the feature "would be a first for a sports property."  NFLP
     Senior VP/Marketing Howard Handler offered "few details" on
     the plan, but "expects high-margin items like game-worn
     jerseys to be among" items auctioned.  Handler added that
     the NFL's direct-response business, "operated via a joint
     venture with Venator" and boosted by increased Internet,
     print and direct-response TV ads, "surpassed '99 totals just
     10 weeks into the current season." Lefton: "Look for a
     bigger push during the post season" (BRANDWEEK, 12/13).