Leagues and Governing Bodies

THOMAS SHEDS LIGHT ON PLANS TO BEEF UP CBA ATTENDANCE

12.13.1999

          CBA Owner Isiah Thomas is "ready to make some
     adjustments in regards" to leaguewide attendance, with "most
     of the adjustments" coming next season, according to Branson
     Wright of the GRAND RAPIDS PRESS.  Thomas: "Our research has
     indicated that drawing 5,000 fans a night in our markets is
     a successful night.  We have plans to customize the
     different arenas to bring the fans closer to the court and
     closer together.  We're also going to tap more into the
     younger Hip Hop crowd.  The music that we play must flow
     with our (fast-paced) game" (GRAND RAPIDS PRESS, 12/11).

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