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MARKETPLACE ROUND-UP

          SUPER BOWL AD SALES: In previewing ad sales on Super
     Bowl XXXIV, the N.Y. TIMES' Stuart Elliott reports that of
     the estimated 30 companies buying time, a "dozen or so" will
     be "dot-com" companies.  But Elliott writes that if the
     performance of their pitches "is deemed sufficiently weak,
     what was intended as a shrewd business move could backfire
     badly. ... Not only might those dot-coms not be back for
     Super Bowl XXXV, they might not be in business by then
     either" (N.Y. TIMES, 11/29).  The AP's Skip Wollenberg
     reports that some Internet companies "are paying more to
     advertise" on the Super Bowl than "they have generated in
     revenue."  Angeltips.com Marketing Dir Ethan Russman, whose
     company is paying $2M for an ad with start-up money: "We
     have not generated a dime yet" (AP/DALLAS MRN NEWS, 11/29). 
          NOTES: Wieden & Kennedy's two Nike ads featuring Tiger
     Woods, "Hackey Sack" and "Driving Range," were both awarded
     the top prize in their respective TV categories at this
     year's Rosey Awards (OREGONIAN, 11/24).  In Lexington, Mark
     Story writes under the header, "Good Reasons I Hate Nike
     (Except The Commercials)."  Story: "Wherever in the sports
     world the swoosh turns up, innocence soon disappears. 
     That's why I hate Nike. (But those Jason Williams/Randy Moss
     'Dukes of Hazzard' commercials are too cool.  Can't wait to
     see the next one)" (KNIGHT RIDDER, 11/29)....In Charleston,
     Mike Mooneyham reported that Coca-Cola, the U.S. Army and
     the U.S. Air Force are among advertisers who have "withdrawn
     their sponsorships on WWF telecasts as a result of an
     intense lobbying campaign by the Parents Television Council"
     (CHARLESTON POST & COURIER, 11/28).  CNBC's Bill Griffeth
     reported that WWF Chair Vince McMahon says the council is
     using "'McCarthy smear tactics' and finds Coke's decision
     discriminatory and hypocritical" ("Market Wrap," 11/26).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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