Sports Media

TAKING JORDAN TO THE IMAX: FILM COMPANY SEARCHES FOR AD FIRM

11.24.1999

          IL-based production company Giant Screen Sports "is
     contacting" Chicago-area ad agencies for a $9M account
     around the large-screen IMAX movie featuring Michael Jordan,
     according to Jenn Goddu of ADWEEK, who writes that the
     project "could lead to a permanent relationship."  Giant
     Screen Sports Dir of Marketing Mary Kaye Kennedy said the
     company is looking for a shop to create a campaign for the
     film titled "Michael Jordan To The Max," which follows the
     Bulls' '97-98 season.  The film will open at large-screen
     IMAX theatres in May.  Giant Screen Sports has a second
     large-format film in the works about soccer that will
     premiere next year, and the selected agency "will likely
     develop promotions for that movie, too" (ADWEEK, 11/22).

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