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MEDIA NOTES

          TV MONITOR: Last night's 11:00pm ET edition of CNN/SI's
     "Sports Tonight" led with Raptors-Suns, followed by Blazers-
     Cavs.  The first non-NBA story on "Sports Tonight," at 6:34
     into the broadcast, was the altercation between Raiders
     players and Broncos fans after Monday night's game.  The
     first NHL story, at 26:12, was Maple Leafs-Penguins, the
     only game on last night's NHL schedule completed at the
     time.  The 11:00pm ET edition of FSN's "Primetime" led with
     Blazers-Cavs, followed by Mavericks-Rockets.  The first non-
     NBA story, at 6:37, was footage of a home video of Chargers
     QB Ryan Leaf's participation in a recreational football game
     Saturday in CA.  The first NHL story was the City Council of
     Branford, Ontario, voting unanimously to make the house in
     which Wayne Gretzky grew up a national historic landmark. 
     ESPN's "SportsCenter," which aired at about 12:00am due to
     NCAA basketball, led with Blazers-Cavs, followed by Heat-
     Hawks.  The first non-NBA story, at 7:24, was the NCAA
     basketball Maui Invitational.  The first NHL story, at
     11:43, was Maple Leafs-Penguins (THE DAILY).
          NASCAR'S CONTROL: Mike Pride, the Editor of the Concord
     (NH) Monitor, contributes a piece in BRILL'S CONTENT
     detailing NASCAR's efforts to manage the news and footage
     from its races, specifically race weekend at the New
     Hampshire Int'l Speedway in Loudon.  NASCAR is "an expert in
     controlling how the public sees its product. ... What is not
     in NASCAR's interest is close-up views of the human toll
     auto racing can take" (BRILL'S CONTENT, 12/99 issue).
          OTHER NOTES: USA TODAY's Rudy Martzke: "Boomer
     Esiason's analysis has improved but ace play-by-play man Al
     Michaels shouldn't have to fill in player names Esiason
     doesn't know" (USA TODAY, 11/24)....In N.Y., Bill Carter
     equates the boost ABC is receiving during sweeps from "Who
     Wants To Be A Millionaire?" to the "phenomenon" of the
     Winter Olympic broadcasts during February '98.  CBS averaged
     a 16.3 Nielsen rating for its 17 nights of Nagano coverage,
     while ABC is averaging a 14.6 for 16 nights of
     "Millionaire."  But Carter notes ABC's inability to retain
     many of "Millionaire"'s viewership for its other
     programming, which is "another similarity between
     'Millionaire' and the Nagano Olympics.  Nothing much else on
     CBS benefited from the Olympic's coattails" (N.Y. TIMES,
     11/24).  DAILY VARIETY's Tom Bierbaum writes that "despite
     its powerful 'Millionaire' lead-in," ABC's Raiders-Broncos
     "MNF" 13.0/22 national rating "failed to impress" (DAILY
     VARIETY, 11/24).  ABC's "MNF" is now even with its average
     rating of a year ago at this time (THE DAILY). 
          

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