MJ AND HIS PUPILS PARTY IT UP AT NIKETOWN FOR JORDAN BRAND

          Michael Jordan celebrated the launch of the new Jordan
     Brand "Air Jordan" basketball shoe and its accompanying TV
     ad campaign at NikeTown in L.A. on Monday night, according
     to Bob Goen of "Entertainment Tonight" (see THE DAILY,
     11/23).  Jordan: "Versatility's everything.  It's always
     been a trait of mine, and I think this [brand] is a very
     good example of that."  Yankees SS and Jordan Brand endorser
     Derek Jeter: "Part of the reason [Jordan] chose the athletes
     that he's working with is how they handle themselves
     [outside of sports]."  The ad spot is called "Overjoyed" and
     singer Mary J. Blige "provides the vocals" for the
     soundtrack.  Blige "collaborated" with Stevie Wonder, who
     "originally recorded the song."  Wonder "played comedian" at
     the party when he said, "I've watched [Jordan] play for many
     years."  ET showed a clip of the ad, which features Jordan
     Brand endorsers Jeter, Roy Jones, Jr., Randy Moss, Eddie
     Jones and Ray Allen.  "ET"'s Mary Hart noted that the ad
     debuts over Thanksgiving weekend ("ET," 11/23). See (#13).