NIKE DECIDES TO JUST DO IT AND CONSOLIDATE AD ASSIGNMENTS

          Nike "decided unexpectedly" on Monday to "consolidate
     its American brand assignments" at OR-based Wieden &
     Kennedy, according to Stuart Elliott of the N.Y. TIMES, who
     writes that the consolidation, "effective immediately," is
     the "most recent twist in a tumultuous relationship" between
     Nike and Wieden & Kennedy.  Since March '97, Wieden &
     Kennedy had "shared the Nike account" with Goodby,
     Silverstein & Partners, S.F.  At one point, "estimates" had
     Wieden & Kennedy with 55-60% of the estimated $350M in total
     billings, and Goodby, Silverstein with 40-45%.  Nike
     Corporate Communications Manager Scott Reames, on the move: 
     "We think the work Goodby has done recently is excellent. 
     Goodby's apparel ads and ads for the U.S. women's soccer
     team really clicked.  But we felt we needed to get back to
     one agency."  Reames said the main reason was that "we know
     [W&K] best and they know us best" (N.Y. TIMES, 11/23).