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FORMER GOLFWEB EXEC STU SCHNEIDER BLASTS DEAL WITH PGA TOUR

          Former GolfWeb Exec Editor Stu Schneider writes on the
     changes to the Web site following GolfWeb's merger with the
     PGA Tour in this month's BRILL'S CONTENT.  Schneider, who is
     currently Dir of Golf Operations at Rivals.com, writes that
     while GolfWeb's content was "integrated" into the site, the
     PGA Tour "maintained that they would not stand in the way of
     reporting facts."  But Schneider writes, "In theory, if PGA
     Tour player Joe Smith were caught smuggling drugs ... we
     would be able to post a news story stating the facts.  But
     if a columnist wrote that tour personnel had known Joe Smith
     was actively dealing drugs ... such an article was off-
     limits."  Schneider cites other examples: A Ryder Cup column
     by Senior PGA Tour player Tom Weiskopf "was killed" after it
     was deemed "too controversial" because of "critical
     comments" about current PGA Tour players and the Tour
     "ordered" Schneider to alter text in reference to a story on
     Casey Martin, with whom the Tour is currently in a legal
     dispute with. Schneider, on the editorial conflicts: "I told
     both SportsLine and tour personnel that this was not an
     acceptable situation."  Schneider writes that SportsLine top
     execs said that was the way the deal was "structured."
     Schneider: "In the end, I believe that the real losers in
     all this are the readers of both GolfWeb and PGATOUR.com." 
     SportsLine USA execs declined "an opportunity to respond" to
     BRILL'S CONTENT.  PGA Tour execs gave a statement that read
     in part, "PGATOUR.com/GolfWeb is the number one golf
     destination on the Internet" (BRILL'S CONTENT, 12/99).
 

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