TV MONITOR: Last night's 11:00pm ET edition of FSN's
"Primetime" led with Knicks-Jazz, followed by Blazers-Magic.
The first non-NBA story, at 7:37 into the broadcast, was the
Angels hiring of Mike Scioscia as their new manager. The
first NHL story, at 22:16, was Blues-Maple Leafs. ESPN's
11:00pm ET "SportsCenter" led with Knicks-Jazz, followed by
Blazers-Magic. The first non-NBA story, at 4:55, was the
Penn-Univ. of KY men's basketball game. The first NHL
story, at 14:47, was Bruins-Devils. CNN/SI's 11:00pm ET
"Sports Tonight" led with Blazers-Magic, followed by Knicks-
Jazz. The first non-NBA story, at 5:27, was Braves 3B
Chipper Jones winning the NL MVP award. The first NHL
story, at 26:50, was Blues-Maple Leafs (THE DAILY).
OLBERMANN'S TOP LIST: FSN's Keith Olbermann will unveil
his personal list of "The Century's Real 50 Greatest
Athletes." The series of profiles debuts on FSN
"Primetime" this Monday night and concludes with the final
athlete being announced on December 23 (Fox Sports Net).
NASCAR PROGRAMMING: In Winston-Salem, Mike Mulhern
writes on potential fallout from the recently announced
NASCAR TV deal. Mulhern: "Where will Winston Cup news be
broadcast in the new order? ... Are they destined for the
proposed NASCAR Channel?" ESPN broadcaster Ray Dunlap: "I
think RPM 2Night will be unfazed by this change. NASCAR
Today, which is a licensed pre-race who, my guess it goes
away. If I'm NBC ... I'm going to have my own pre-race
show, and it's going to be licensed by NASCAR. Or if this
NASCAR Channel comes to fruition, it will carry the pre-race
show. So NASCAR Today, my guess, is dead in 2001. I think
Inside NASCAR on TNN, those shows are gone. Why would
NASCAR license them to a non-partner?" (W-S JOURNAL, 11/18).
AD RATES FOR ESPN SPECIAL TITLE: AD AGE's Ann Marie
Kerwin reports that ESPN Magazine's inaugural NASCAR 2000
preview issue -- which will be available on February 1 --
has a "one-time open" ad rate of $22,500. ESPN Magazine
"hopes" the issue "can get it closer to NASCAR's biggest
boosters, [and] auto-related marketers" (AD AGE, 11/15).
MAKING A MARK IN PHILADELPHIA: In Philadelphia, Terry
Conway reports that ad rates for Philadelphia-based Comcast
SportsNet "have more than doubled" to over $1,000 for a 30-
second spot on Flyers and 76ers postgame shows this season.
Title sponsorships, which cost $65,000, are "sold out." For
$175,000, a company's logo "appears for one period" in the
screen's upper left corner for a Flyers or 76ers game
(PHILADELPHIA BUSINESS JOURNAL, 11/15 issue).
