COWBOYS NAME PROMOTES ADULT SITE; GO.COM HITS THE STREET

          The NFL is "in the process of evaluating" an Internet
     site that is "using the Cowboys' name to promote pornography
     and gambling," according to Charean Williams of the FT.
     WORTH STAR-TELEGRAM.  Williams notes that the site "has a
     small disclaimer disavowing association" with the "Dallas
     Cowboys Football Team" and it "offers no information about"
     the Cowboys or the NFL (FT. WORTH STAR-TELEGRAM, 11/18).
          GO.COM: Disney shareholders "approved a plan" yesterday
     to "set up a separate stock" for Disney's Web ventures,
     which begins trading today as "GO" on the NYSE (AP, 11/18).
          REEBOK FINDS AN ALLOY: Alloy Online and Reebok Int'l
     "will debut" an online chat series with athletes "about the
     health, fitness and self-esteem of young adults" in January
     at www.alloy.com.  The chat is an "integral part" of
     Reebok's online marketing strategy "designed to increase
     brand awareness among consumers" (AD AGE, 11/18).