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Sports Industrialists

EXECUTIVE TRANSACTIONS

          NBA Exec VP & CLO JEFFREY MISHKIN will return to private
     practice as a partner at N.Y.-based Skadden, Arps, Slate,
     Meagher & Flom, effective January 1, 2000 (NBA)....The Golf
     Channel named SHERI LAWLESS as Managing Dir of Consumer
     Marketing.  Lawless was previously Universal Studios Escape
     VP/Advertising/Creative Services & Marketing Communications
     (BRANDWEEK, 11/15 issue)....BRAD BLUME was named VP/Marketing
     for TennisExpress.com.  He was previously Tennis Industry
     Association Nat'l Grassroots Dir (Tennis Industry).
          A TEAM: NBCOlympics.com, the joint venture formed by NBC
     Olympics and Quokka Sports, has announced its management
     team: TOM NEWELL has been named GM, MICHAEL GOUGH was named
     Exec Producer, TOM WORCESTER was named VP/Advertising &
     Sponsorships, ANDREW CARMODY was named Dir of Marketing,
     MICHAEL NOVELLY was named CFO, JOHN SMELZER was named Dir of
     Business Development, TOM FEUER was named Coordinating
     Producer, PAUL GUDELIS was named Head of Operations and RICH
     ROSEMAN was named Dir of Technology (Quokka Sports).

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