L.A.-based ad agency Copacino has launched a broadcast
and outdoor campaign for the Grizzlies which includes three
"humorous" 30-second TV spots that "show various fans
talking about their favorite players," according to Teresa
Buyikian of ADWEEK. In one spot, an "older Asian Canadian
female grocer touts" F Felipe Lopez "with well-worn
basketball jargon, explaining that if 'you back up to stop
the drive, Felipe pulls up and drains the J. Boom, nothing
but the net. I would feel so sorry for the other team if I
wasn't so busy laughing at them." A second spot features a
"pierced Gen X coffee bar attendant who believes he's the
inspiration" for G Mike Bibby's moves, saying, "You know the
killer crossover dribble? I taught him that." The third TV
spot shows a "stuffy, bespectacled English literature
professor extolling the virtues" of F Shareef Abdur-Rahim by
saying, "When Reef takes the rock to the rack, you better
step back. He's sweet as honey, he's money." All of the
campaign's ads -- including TV, radio and outdoor -- end
with the tag, "Believe it, baby" (ADWEEK, 11/15 issue).
NETS' HAPPY MEAL: ADWEEK's Simon Butler reports that
CO-based TDA Advertising & Design is "debuting two 30-
second, regional cable spots" for the Nets. The ads tout
the "Nets McFamily" cross-promotion with McDonald's. One
spot shows a girl's family at a game, with the voice-over,
"Take your family of four to see the Nets," adding that if
one's family is larger, "We'll work something out." In the
other spot, a "dad dribbles badly" (ADWEEK, 11/15 issue).
