AFTER LOSING NASCAR, TNN MUST TURN TO NEW PROGRAMMING

          TNN "faces tough negotiations with cable systems and
     advertisers now that it has lost" NASCAR TV rights,
     according to Mollenkamp & Pinkston in the Southeast edition
     of the WALL STREET JOURNAL.  TNN is now "under pressure to
     come up with a new lineup of shows to convince cable systems
     and advertisers to pay the same rates they did when NASCAR
     events were part of the package."  Revenue generated by
     companies advertising during NASCAR races could "also be at
     risk."  TNN parent CBS "wasted little time in warning
     investors" in its third-quarter report that unless NASCAR
     races could be replaced with events "generating similar
     revenue, revenue growth at CBS's cable properties could be
     'adversely affected.'"  TNN execs say the money earmarked
     for the NASCAR deal can be "used to buy new original
     programming or syndicated shows."  The network is "trying to
     move away from country-music programming," and recent
     additions include the dirt-track World of Outlaws series and
     a college bowling tournament (WALL STREET JOURNAL, 11/17).