SBD/17/Collegiate Sports

NIKE HAS ITS EYES ON TEXAS, INKS MAJOR COLLEGIATE DEAL

          Nike has inked a $22M, seven-year equipment and apparel
     deal with an option for two additional years with the Univ.
     of TX (UT), according to Erik Spanberg of the SPORTSBUSINESS
     JOURNAL, who reports that the pact is for $750,000 annually
     and that the option years would be worth $850,000 each. 
     Under the deal, Nike will provide the UT athletic department
     with $1.8M in apparel in 2000-01 and $1.6M in apparel the
     next six years and would supply $1.8M in apparel for the two
     option years.  UT Senior Associate AD Chris Plonsky said
     that Nike's "willingness to outfit" the school's 20 athletic
     programs was "pivotal."  Reebok's six-year deal with UT
     worth $900,000 annually expires this year (SBJ, 11/15). 

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Colleges, Nike, Reebok

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