IN YOUR EYES: THE LIGHT, THE HEAT, THE SPONSORSHIP?

          Seahawks WR Joey Galloway wore eye-black patches
     promoting NE-based Mueller Sporting Goods during the team's
     game against the Broncos on ESPN Sunday night.  ESPN's Joe
     Theismann: "I never quite thought of that being an
     advertising place on your body, but whatever it is, it
     works."  Paul Maguire: "Boy, can you imagine what you could
     get on my forehead."  Theismann: "We could get a blimp up
     there" (ESPN, 11/14).  FSN's Keith Olbermann, on Galloway:
     "Why don't you sell your pinkie?" ("Primetime," 11/14).
          MIAMI HUT: The Dolphins have signed a three-year deal
     to make Pizza Hut/South FL the team's exclusive pizza. 
     Pizza Hut replaces Domino's as the Dolphins pizza sponsor in
     a deal that was handled by FL-based Game Plan (Pizza Hut).