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NBA ENTERTAINMENT PRODUCES BRADLEY'S MSG CAMPAIGN EVENT

          About 7,500 people attended a fund raiser for
     Democratic presidential candidate BILL BRADLEY yesterday at
     MSG, which featured "two dozen NBA greats and stars" from
     the '70 and '73 Knicks championships teams, according to
     William Goldschlag of the N.Y. DAILY NEWS.  Many members of
     the crowd paid between $100 and $1,000 for a ticket, and the
     event raised $1.5M (N.Y. DAILY NEWS, 11/15).  Earlier in the
     day, Bradley's former NBA colleagues appeared on the early
     morning talk shows to explain their political support of the
     former Knick.  NBC's "Meet The Press," ABC's "This Week,"
     and CBS' "Face The Nation" all featured former players who
     attended yesterday's fund raiser.  In Chicago, Elliott
     Harris writes that seeing the players discuss politics "was
     tough to take," as networks "have a responsibility to avoid
     the trivialization of candidates and the oversimplification
     of complex issues" (CHICAGO SUN-TIMES, 11/15).  USA TODAY's
     Tom Weir reports that the event at MSG "might have broken
     ground in getting athletes to put aside fears of hurting
     endorsement deals by becoming involved in politics."  The
     event was hosted by ESPN's ROBIN ROBERTS, who said the event
     would not be a "stuffy black-tie" affair.  Roberts: "We're
     going to have some fun" (USA TODAY, 11/15).  In Atlanta, Ken
     Foskett reports that Roberts "shed her journalistic sense of
     impartiality to serve as master of ceremonies" (ATLANTA
     CONSTITUTION, 11/15).  The event was produced by NBA
     Entertainment, which gave it "the feel of a slick" pro
     sports production (STAR-LEDGER, 11/15).  Spokespeople for
     the league and MSG said the Bradley campaign had paid
     "standard rental and service fees" (N.Y. TIMES, 11/15).  
          MONEY MATTERS: ABC's GEORGE STEPHANOPOULOS examined
     Bradley's use of basketball contacts for fundraising. 
     Bradley has collected "about" $70,000 directly from
     "basketball friends," which "is a fraction of the millions
     his all-stars have raised by headlining fundraisers from
     coast to coast."  Campaign Study Group's Dwight Morris, on
     utilizing former NBA greats: "It brings in hundreds if not
     thousands of people who are willing to write those thousand
     dollar checks simply because they can also get an autograph
     from KAREEM ABDUL-JABBAR or they can shoot hoops with DR.
     J."  While Stephanopoulos noted "there's a danger in playing
     the basketball card too hard," he added that Bradley's first
     campaign ads, due out around Thanksgiving, are "almost
     certain to show the Presidential candidate as a young champ
     in satin shorts" ("World News Sunday," ABC, 11/14). 
          ROBIN'S HOOD: Longtime NBA "heckler" ROBIN FICKER (R-
     MD) announced that he is running for the U.S. Senate seat
     held by U.S. Senator PAUL SARBANES (D-MD).  Ficker, a
     Montgomery County attorney, is "well-known" for
     "relentlessly" taunting NBA players (WASH. POST, 11/12). 

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