Univ. of WI RB Ron Dayne, the "favorite" to win the
Heisman Trophy after breaking the NCAA career rushing record
Saturday, "has not received the kind of front-page magazine
and newspaper coverage and television exposure reserved for
one of the nation's best" college football players,
according to Don Walker of the MILWAUKEE JOURNAL SENTINEL.
National Media Group co-CEO Peter Kaplan: "I don't think
winning the Heisman guarantees instant endorsements, other
than raising the name recognition of the winner. The fact
is Dayne broke a tough record, and that counts for
something. He seems to be a good kid." Woolf Associates
Dir of Football Jon Feinberg: "The fact that Ron Dayne
stayed in school and got the record, that will go a long way
in what companies will look for in terms of character and
personality" (MILWAUKEE JOURNAL SENTINEL, 11/15).
KURT & WHEY: Rams QB Kurt Warner has signed with PA-
based PLB Sports "to create his own frosted cornflakes
cereal." "Warner's Crunch Time" will hit stores in St.
Louis and Warner's home state of IA by mid-December. A
portion of the proceeds will benefit Camp Barnabas, a
Christian summer camp in MO for special-needs youth.
Warner: "I love frosted flakes" (POST-DISPATCH, 11/14).
BROWNS TELL BIG DAWG TO LEAVE BONE AT HOME: The Browns
told fan John "Big Dawg" Thompson to "leave his bone at
home" for last week's game against the Ravens. Browns VP/PR
Alex Martins: "We didn't have a problem with him having a
big bone, but the texture of the bone was solid material.
It would be fine if it was either styrofoam or plastic."
Thompson: "My bone is quite heavy, but obviously I've never
struck anybody with it" (AKRON BEACON JOURNAL, 11/13).
THE MAILMAN HAS RIGHTS, TOO: A SALT LAKE TRIBUNE
editorial notes Jazz F Karl Malone's endorsement of the NRA
and states that despite some criticism of Malone's
endorsement choice, he "has every right to appear in the ad,
endorse hunting, gun ownership or anything else he feels
strongly about. ... He is, after all, exercising his right
to free speech" (SALT LAKE TRIBUNE, 11/15).
