Nike began airing Tuesday a new 60-second TV ad based
on the Y2K phenomena. The Wieden & Kennedy spot, called
"Morning After," is directed by Spike Jonze and shows a man
out for a morning run on New Year's Day 2000, oblivious to
the adverse effects that Y2K is having on the city around
him. Nike VP/U.S. Marketing Mike Wilskey: "We created an ad
where every dire prediction turns out to be 100% accurate.
Meanwhile, amid a world that appears to be splitting apart
at the seams, a runner remains focused on his daily workout
routine." This is the first ad that film director Jonze
("Being John Malkovich") has directed for Nike since his
"Guerilla Tennis" spot featuring Andre Agassi and Pete
Sampras playing tennis in the streets of N.Y. (Nike).
CAPS' SNEAK PEEK OF ADS VIA WEB: The Capitals ran two
TV spots from its new seven-ad marketing campaign on its Web
site, www.washingtoncaps.com, last night. The spots will
also be shown to attendees of tonight's home game against
the Rangers. An ad titled "Restroom" features coach Ron
Wilson, while the "Paperboy" spot features G Olaf Kolzig.
MA-based Hill, Holliday created the ads (Capitals).
