Menu
Sponsorships Advertising Marketing

WALKING IN THEIR LINE? ACUSHNET CHARGES TAYLOR MADE IN SUIT

          MA-based Acushnet Co. has filed a lawsuit in Federal
     District Court in Boston charging adidas-Salomon subsidiary
     Taylor Made with false advertising, trade dress
     infringement, false patent marking and trade secret
     misappropriation.  Acushnet is stating that Taylor Made has
     "grossly exaggerated" claims in its ads for its InerGel golf
     ball line and that it has infringed upon Acushnet's golf
     ball packaging by adopting product names and color schemes
     that are "nearly identical" to Acushnet's. The suit seeks
     money damages and injunctive action (Acushnet).  Taylor Made
     exec Robert Erb called Acushnet's actions against his
     company a "nuisance lawsuit."  Erb: "We must be doing
     something right.  You don't needle people you're not
     concerned with."  But in San Diego, Mike Freeman noted
     Callaway's pending legal action against Taylor Made over
     former Callaway exec Mark King and wrote that Taylor Made
     now "must fend off legal battles on two fronts from its
     largest two competitors."  Web Street Golf Report Publisher
     Terry McAndrew: "There is no question Taylor Made-Adidas
     Golf has legal distractions at a time when the golf ball
     business is challenging enough" (S.D. UNION-TRIBUNE, 11/9).
                    

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/11/10/Sponsorships-Advertising-Marketing/WALKING-IN-THEIR-LINE-ACUSHNET-CHARGES-TAYLOR-MADE-IN-SUIT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/11/10/Sponsorships-Advertising-Marketing/WALKING-IN-THEIR-LINE-ACUSHNET-CHARGES-TAYLOR-MADE-IN-SUIT.aspx

CLOSE