Sponsorships Advertising Marketing

NFLP INKS 46 LICENSEES AROUND SUPER BOWL BASH IN HOTLANTA

10.29.1999

          NFLP has licensed 46 national and local companies to
     manufacture products featuring the Super Bowl XXXIV logo. 
     The NFL expects retailers to sell about $100M in Super Bowl
     merchandise, comparable to last year's effort.  The all-time
     high was set with Super Bowl XXXI featuring the Packers-
     Patriots earning about $130M in sales (NFL).  In Atlanta,
     Sheila Poole reports that seven Atlanta area restaurant
     companies have "teamed up" with the Metro Atlanta Super Bowl
     XXXIV Host Committee by paying $10,000 for "official
     restaurant" status and recognition in visitors guides and
     other Super Bowl publications (ATLANTA CONSTITUTION, 10/29).

PREVIOUS MARKETPLACE ROUND-UP NEXT SUDDENLY SUSAN: SARANDON FEATURED IN ESPN'S NHL IMAGE SPOTS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 6, 2024

May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/10/29/Sponsorships-Advertising-Marketing/NFLP-INKS-46-LICENSEES-AROUND-SUPER-BOWL-BASH-IN-HOTLANTA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/10/29/Sponsorships-Advertising-Marketing/NFLP-INKS-46-LICENSEES-AROUND-SUPER-BOWL-BASH-IN-HOTLANTA.aspx