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NFLP INKS 46 LICENSEES AROUND SUPER BOWL BASH IN HOTLANTA

10.29.1999

          NFLP has licensed 46 national and local companies to
     manufacture products featuring the Super Bowl XXXIV logo. 
     The NFL expects retailers to sell about $100M in Super Bowl
     merchandise, comparable to last year's effort.  The all-time
     high was set with Super Bowl XXXI featuring the Packers-
     Patriots earning about $130M in sales (NFL).  In Atlanta,
     Sheila Poole reports that seven Atlanta area restaurant
     companies have "teamed up" with the Metro Atlanta Super Bowl
     XXXIV Host Committee by paying $10,000 for "official
     restaurant" status and recognition in visitors guides and
     other Super Bowl publications (ATLANTA CONSTITUTION, 10/29).

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