AND 1 ANNOUNCES WEB STRATEGY LARGELY BASED ON E-TAILING

          AND 1 is "attempting to make a pre-emptive strike" on
     the Web with the launch of HoopsTV.com as a Web destination
     for "hoops junkies," according to Terry Lefton of BRANDWEEK. 
     The site, established as a "separate entity" of AND 1, has
     raised more than $15M through private financing.  AND 1
     Founder Seth Berger: "We have the relationships, we know the
     consumer, so if we can get out fast and take advantage of
     being the first mover, it will work."  Content will include
     "playground video licensed from premier courts, like
     Harlem's Rucker League."  There will also be a "property
     'zine, video games and e-tailing."  Berger said that "most"
     of the $15M raised will go to marketing and that "E-tailing,
     licensing out our content, and sponsorship" will be revenue
     streams for the site (BRANDWEEK, 10/25 issue).