MASTERCARD'S EXPOSURE: While most media outlets
referred to MasterCard's MLB promo as MLB's "All-Century
Team," NBC's Hannah Storm referred to it as the "MasterCard
All-Century Team" while the ceremony took place before last
night's Game Two of the Yankees-Braves World Series.
MasterCard received brand identification on the podium
during the ceremony and ran its "Priceless" spots after the
ceremony concluded. In introducing the "All-Century Team,"
MLB Commissioner Bud Selig cited "our partners at
MasterCard," and Vin Scully introduced the team as the "All-
Century Team Presented by MasterCard" (NBC, 10/24).
MORE NOTES: Reebok CEO Paul Fireman wrote an op-ed in
the WASHINGTON POST on his company releasing a third-party
report on some of its subcontracted factories in Indonesia
last week (see THE DAILY, 10/18): "We're releasing [the
report] because we think it's time to accept responsibility
for correcting the sometimes abusive conditions in factories
overseas. We'd like to encourage other multinational
corporations to follow suit" (WASHINGTON POST, 10/17).
...The CPBL says that Lycos, which is sponsoring the
league's Boston-based team, has "received 31 million
'consumer impressions'" with its sponsorship. CPBL figures
each impression is worth "about" $.01, making Lycos'
sponsorship already worth $300,000." Lycos paid about
$400,000 for the deal (BUSINESS WEEK, 11/1 issue)....CBS'
Brent Jones reported that in St. Louis, "rambunctious Rams
fans have overrun local department stores the last couple of
days, as the long awaited [Rams QB] Kurt Warner replica
jerseys have finally arrived" ("The NFL Today," 10/24).
RACIN': The Winston Cup cars of Johnny Benson, Bill
Elliott and Kyle Petty will all carry a "Disney-oriented
paint scheme" at the series' season finale in Atlanta
November 21 to promote "Toy Story 2." The effort marks
Disney's "first foray into Winston Cup racing" (CHARLOTTE
OBSERVER, 10/25)....Joe Nemechek is "officially looking for
a new sponsor" for the No. 87 BGN Chevrolet team that he
"owns and runs on a limited schedule." BellSouth Mobility
has been the car's sponsor (CHARLOTTE OBSERVER, 10/23).
