THE DAILY continues "Spons-o-Meter," a comprehensive
list of official corporate marketing partners of various
leagues and governing bodies. Today: MLB (THE DAILY).
COMPANY CATEGORY PARTNER SINCE
Gillette Health & Beauty Aids 1939
Anheuser-Busch Malt Beverage ^
Gatorade Isotonic Beverage 1990
Gulf Lite & Wizard Charcoal, Charcoal Services 1996
CompUSA Computer Retailer 1997
MasterCard Int'l Credit Card 1997
MBNA Affinity Card 1997
PepsiCo Fountain Beverage 1997
Twizzlers Confectionery 1997
Wheaties Ready-to-Eat Cereal 1997
Bubble Yum Gum 1998
Amtrak Passenger Train 1999
Century 21 Real Estate 1999
Claritin Allergy Medication 1999
Fleet Bank 1999
John Hancock Insurance, Financial Services 1999
Mobil Gasoline 1999
Toys 'R' Us Toy Retailer 1999
Sherwin-Williams Paint, Paint Supplies n/a
NOTES: ^ = A-B has been a longtime partner of MLB. Its
most recent deal was signed in October '98 and extended the
company's partnership through the 2000 season. In August
'99, MLB signed three-year deals with Russell, Majestic and
Rawlings as on-field uniform suppliers. Nike, adidas and
Reebok are advertising partners of MLB.
AD SPENDING: Competitive Media Reporting (CMR) reports
that an average of $21.1M per game was spent on advertising
during the '98 World Series, up from $17.3M per game in '97.
However, the total is down from the $21.7M spent per game
during the '96 World Series. GM has outspent every other
company in World Series ad spending for the past three years
and it spent $6.5M in '98, down 63.6% from the $17.9M it
spent in '97. Coors was the second-largest ad spender
during the Series last year with $5.1M (CMR). See (#6).
