Sponsorships Advertising Marketing

MUST HAVES THIS CHRISTMAS: POKEMON, ELMO ... HOWIE & TERRY?

10.22.1999

          Fox Sports is taking the Claymation figures from its
     "Fox NFL Sunday" promos "into the toy market," according to
     Wayne Friedman of AD AGE.  Starting in November, the seven-
     inch figurines based on the likenesses of Fox announcers
     Howie Long, Terry Bradshaw, James Brown and Cris
     Collinsworth "will be sold at retail through a deal with
     toymaker Equity Marketing."  Fox Sports Senior VP/Marketing
     Neal Tiles: "I can't recall a network ever leveraging their
     promotion campaign into merchandising."  The Fox Sports
     figurines will cost $12.99 each and feature the Fox Sports
     logo.  Fox Licensing & Merchandising "put together the deal
     for Fox Sports and Equity Marketing."   Friedman writes that
     Fox Sports also is moving into other merchandise with Fox
     Sports jackets and other goods being made available on Fox
     Sports' Web site, www.foxsports.com (AD AGE, 10/18 issue).

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