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"GOIN' DEEP" LOOKS TO READ THE FUTURE OF SOCCER IN U.S.

          The popularity and future of soccer in the U.S. was
     examined by FSN's Tom Murray on "Goin' Deep."  Soccer writer
     Paul Gardner said that MLS needs to pay top salaries to
     attract world class int'l players: "It comes down to money,
     obviously.  You're not going to tempt most players to come
     in unless you can offer them salaries comparable to what
     they can get in Europe or South America.  At this stage, MLS
     can't even come close."   MLS Commissioner Don Garber, when
     asked how his league will "create heroes": "Look at some of
     our players.  You've got players that are college-educated,
     that are good looking, that are easily identifiable to the
     average kid out there, to the average sponsor out there, to
     the average movie studio."  Garber, speculating where MLS
     will be "five, 10 or 15 years down the road": "We'd be in
     most major markets.  We'd have in excess of 20, maybe 24
     teams.  We'd have a day of the week when people turn to
     their television sets and turn to their stadiums where they
     know soccer is going to be played."  Pilson Communications
     President Neal Pilson: "I've heard that soccer is right
     around the corner to go to the next level.  I didn't believe
     it 30 years ago, 40 years ago, I don't believe it now." 
     FSN's Murray concluded, "I think we have to believe Neal
     Pilson" ("Goin' Deep," Fox Sports Net, 10/17).              
      

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