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MEDIA NOTES

          TV MONITOR: Last night's 11:00pm ET editions of FSN's
     "Primetime" (Fox Sports Net South) and CNN/SI's "Sports
     Tonight" both led with Game Five of the Braves-Mets NLCS. 
     "Primetime" followed with Rams-Falcons and Vikings-Lions. 
     "Sports Tonight" followed with a Yankees-Red Sox update and
     followed with Dolphins-Patriots.  Game Four of the Yankees-
     Red Sox ALCS was in the top of the ninth at 11:00pm ET and
     ended at about 11:30pm.  "Primetime" had the game's final
     score and highlights at around 11:33, while "Sports Tonight"
     had the score at around 11:31 and highlights at around
     11:38.  ESPN's "SportsCenter," which aired at about 11:29,
     led with Braves-Mets, followed by the Yankees-Red Sox final
     score with no highlights.  Dolphins-Patriots followed MLB
     playoff coverage on "SportsCenter."  "SportsCenter" had
     Yankees-Red Sox highlights at about 11:48pm (THE DAILY).
          NAME CHANGE? In Buffalo, Jim Kelley noted rumors that
     Empire Sports Network is "considering changing its name to
     the Adelphia Sports network."  Kelley: "It's a corporate
     thing designed to capitalize on the recognition of the
     Adelphia name.  One can't help but wonder if the Adelphia
     name isn't already a tad overexposed" (BUFFALO NEWS, 10/17).
          KIMMEL & BITS: In Toronto, Chris Zelkovich calls
     comedian Jimmy Kimmel's act on "Fox NFL Sunday" "stupid" and
     writes, "Why does Fox think anyone wants to watch him?"
     (TORONTO STAR, 10/18).  In Atlanta, Prentis Rogers calls
     Kimmel "the unfunny comedian who continues inexplicably to
     get a segment on 'Fox NFL Sunday'" (ATLANTA CONSTITUTION,
     10/18).  In Chicago, Ed Sherman, on Kimmel's segment, "[I]
     still don't get it.  Then again, maybe I don't fit into
     Fox's demographic" (CHICAGO TRIBUNE, 10/18).   
          LOWERING THE BOOM ON BOOMER: USA TODAY's Rudy Martzke,
     on "MNF" analyst Boomer Esiason: "Boomer has bungled.  He
     lacks insight and humor, and his soft-spoken manner inhibits
     his ability to sell his point, a la [former 'MNF' announcer
     Dan] Dierdorf."  ABC Senior VP/Production John Filippelli,
     when asked if ABC "was considering a three-man booth" for
     the Super Bowl: "Not at this time" (USA TODAY, 10/18).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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