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LCS RATINGS STILL STRONG: BRAVES-METS DRAMA EARNS 13.3/22

          Yesterday's Game Five of the Mets-Braves NLCS earned a
     13.3/22 preliminary overnight Nielsen rating on NBC, up 34%
     from the comparable ALCS Indians-Yankees afternoon Game Five
     last year, also on NBC. The game earned a 26.0/43 local
     rating in N.Y. and a 38.2/56 in Atlanta.  During the last
     half-hour of telecast, from 9:30-10:00pm, the game earned a
     20.8/30.  Friday and Saturday's primetime games on NBC
     earned an 11.1/20 and 8.9/16 overnight rating, respectively. 
     Last night's Game Four of the Yankees-Red Sox ALCS earned a
     9.0/14 overnight rating on Fox, down 5% from the comparable
     NLCS Padres-Braves Game Four last year.  Saturday's Game
     Three from Fenway earned a 8.4/20 overnight (THE DAILY).    
          REVIEWS AND RECAPS FROM WEEKEND ACTION: USA TODAY's
     Rudy Martzke writes that NBC has "regrouped" this year to
     "challenge Fox's lofty standing" in its MLB production
     through "improved cohesion" of Bob Costas and Joe Morgan and
     by "using the same sophisticated technology minus the glitz
     younger fans prefer but purists don't."  Martzke adds that
     Fox "still remains ahead in production" (USA TODAY, 10/18). 
     In Chicago, Ed Sherman writes that both NBC and Fox "should
     get flagged for excessive use of replays during the baseball
     playoffs."  In addition, Sherman writes that Fox's "rapid
     cutaways make us dizzy."  Noting the many camera shots of
     the crowd, dugout, managers and players, Sherman writes,
     "It's kind of like Oliver Stone at his worst" (CHICAGO
     TRIBUNE, 10/18).  In Atlanta, Prentis Rogers writes that NBC
     devoted more camera time yesterday to Braves manager Bobby
     Cox.  The "added attention to Cox was an example of NBC
     reacting well to the situation" of yesterday's tense 15-
     inning game (ATLANTA CONSTITUTION, 10/18).  In Boston,
     Howard Manly writes that Fox's Joe Buck and the network crew
     "continued their solid coverage of the series, capturing
     action on the field and the stands" (BOSTON GLOBE, 10/18).

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