ESPN CHILTON SPORTS POLL CHARTS INTEREST IN WORLD SERIES

          In '97 and '98, two weeks prior, during and two weeks
     after the World Series, the ESPN Chilton Sports Poll asked
     sports fans and avid baseball fans about their interest in
     the event.  Following are the percentage of sports fans and
     avid baseball fans that were a little bit, somewhat, and
     very interested in the World Series (ESPN Chilton):
     
     INTEREST                SPORTS FANS         AVID MLB FANS   
     1997 WORLD SERIES         N=2,621              N= 576
     A little bit interested    14.7%                 5.6%
     Somewhat interested        26.7%                20.2%
     Very interested            31.1%                66.7%
     Total interest             72.5%                92.5%
     
     1998 WORLD SERIES         N=1,674              N= 421
     A little bit interested    16.2%                 5.5%
     Somewhat interested        25.8%                19.1%
     Very interested            30.0%                71.0%
     Total interest             72.0%                95.6%


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