The following lists final national and cable Nielsen
ratings from recent sporting events (THE DAILY):
EVENT DATE NET TIME RAT/SHR
NCAA Football: (ASU-ND) 10/09 NBC 2:30-6:00pm 2.0/5
ALDS: Yankees-Rangers 10/09 NBC 7:30-11:00pm 6.2/22
"The NFL Today" 10/10 CBS noon-1:00pm 3.0/8
NFL: (regional) 10/10 CBS 1:00-4:30pm 8.4/19
NFL: (Dolphins-Colts) 10/10 CBS 4:30-7:00pm 13.4/28
"Fox NFL Sunday" 10/10 Fox noon-1:00pm 3.8/11
NFL: (regional) 10/10 Fox 1:00-4:30pm 12.5/28
Road To The Breeders' Cup 10/10 NBC 2:30-4:00pm 2.2/3
Gravity Games 10/10 NBC 4:00-6:00pm 1.6/4
US COV
EVENT DATE NET AREA AREA SHR 000
NCAA Football: (MD-GA TECH) 09/30 ESPN 2.1 2.7 4 2077
NCAA Football: (PUR-UMICH) 10/02 ESPN 2.2 2.9 9 2261
NCAA Football: (AUB-TENN) 10/02 ESPN 2.4 3.2 6 2458
Winston Cup: Napa 500 10/03 ESPN 2.7 3.5 8 2677
ESPN: "NFL PrimeTime" 10/03 ESPN 3.7 4.9 8 3776
NFL: (Raiders-Seahawks) 10/03 ESPN 7.2 9.4 14 7245
NFL: CBS' NFL coverage is averaging a 10.1/23, up 16%
over last season's 8.7/21 through the same weekend (CBS).
Meanwhile, Fox is averaging a 10.7/24, up 13% from last
year's 9.5/22 (Fox). CBS' "The NFL Today" is averaging a
2.6/7, which is up 8% over last year's 2.4/7 through the
same weekend (CBS). "Fox NFL Sunday" is averaging a 3.6/11,
up 9% over last year's 3.3/11 (Fox)....ABC's "MNF" is
averaging a 13.8/23, up 1% from last year's 13.7/22 (ABC).
...ESPN's "Sunday Night Football" is averaging a 9.43 rating
(7.258 million homes), up 27% (31% homes) over '98's 7.40
rating (5.550 million homes). Sunday's Bucs-Packers game
earned a 9.52 (7.321 million homes) (ESPN).
LOCAL RATINGS: In Cincinnati, Sunday's Bengals-Browns
game drew a 26.2 rating on WKRC-CBS, giving the Bengals a
season-to-date average of a 19.2 on WKRC (CINCINNATI
ENQUIRER, 10/15)....In Milwaukee, Bob Wolfley reports that
the Brewers' 48 games on WCGV-UPN averaged a 5.5 this
season, down from '98's 6.1. The 79 Brewers games carried
on Midwest Sports Channel averaged a 2.1, translating to
"about" 17,000 TV HHs (MILWAUKEE JOURNAL SENTINEL, 10/15).
For broadcast numbers, one ratings point = 1,008,000
homes. For cable, "Cov. Area" = % of homes tuned in to that
program in that network's universe of subscribers.
